Private equity transactions have three distinct phases: the transaction,
the investment period and the exit. We recognize that business owners,
managers and intermediaries each have unique requirements from a transaction
that we are well positioned to address.
The Transaction
As an investment team of two, the entire decision to make an investment
rests with us. We are thus able to provide timely feedback and a professional
response to all potential opportunities. As experienced investors, we
are sensitive to the importance of addressing the needs of all constituents
in a transaction, as well as the delicate, time-consuming, and often emotional
nature of selling a business.
A transaction will typically proceed along the
following steps:

Our typical time to closing is approximately 90 days from the
signing of a letter of intent
The Investment Period
Brass Ring operates principally from a board of directors level at companies
in which we invest. We generally seek to structure a balanced, but value-added
board consisting of ourselves, members of management and one or more outsiders.
We view our role as a collaborative one in supporting the strategic initiatives
of the managers who run day-to-day operations. This typically involves:
- Acting as a sounding board for
management
- Helping to establish and measure
budgets and multi-year plans
- Leading or supporting acquisitions
- Facilitating and maintaining
relationships with capital providers and other outside resources
The Exit
At some point in a 4 - 8 year period, we look to achieve liquidity on
behalf of our investors. Market trends, financial performance and situational
dynamics all play a role in determining the length of any given investment.
Historically, our management teams have often been the driving force behind
a decision to sell. An exit can take many forms including, an outright
sale, refinancing of certain owners’ interests or merger with another
company. While the actual exit is often different than planned, we find
it’s valuable to establish expectations at the onset of the investment. |